Industry News
MSL SOLUTIONS ACQUIRES GOLF LINK
MSL Solutions Limited (MSL), has expanded its company
portfolio with the strategic acquisition of Golf Link
Partners (GLP).
Golf Link Partners is licensed by Golf Australia (GA) to
implement and manage the Australian handicapping
system which centralises handicaps on a national basis,
with easy online access to over 1,200 clubs and over
400,000 members across Australia.
In addition Golf Link Partners has commercialised
other initiatives including the Lexus Cup, Race Series,
Competition Rank, Tee Times, Vouchers, Mates and SMS.
The acquisition of Golf Link reaffirms MSL’s long-term
commitment to the golf industry, and has strong synergies
with MSL’s existing businesses of Micropower and
iseekgolf.
Micropower powers over 35% of Australia’s member golf
clubs securing operational efficiencies, enhancing member
management and underwriting corporate governance.
The Micropower suite of solutions include its golf
management systems (including the newly released webbased solution PowerPlus Golf), and business systems
including membership, finance, point-of-sale and stock
control, marketing, functions & events, and HRM. Future
solution enhancements are focused on global and club
industry software trends into mobility, social media,
integration, data aggregation, visual analytics and most
importantly member engagement.
directly to club pro-shops through leading edge software
integration to improve their yields. Other features of
iseekgolf include a market leading forum (over 1 million
posts), an online Academy (to help golfers to manage
their game and improve their swing), news and a new
initiative focused on travel and tourism to regional golfing
hotspots at www.iseekgolfhotspots.com.
The combined resources, MSL and GLP will enhance their
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