Golf Industry Central Autumn 2013 - Page 4

Mike’s Space Lucky Number 2013 is here! Welcome to our first magazine issue of 2013! Following a seemingly flat industry in 2012, I feel this may be the lucky year we have been waiting for, though we have started with some inclement weather in parts of Australia. We have several stories on some great new developments occurring in parts of our region in our course development section along with promising updates on growing the game of golf. Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia. Originally from Southern California, Mike has permanently resided on the Gold Coast for the past 10 years. He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region. Currently, Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website Editor / Sales: Mike Orloff +61 415 682 259 Kerry McDuling Assistant Editor Contributors: I’m also very excited to officially announce our new specialist golf marketing arm, Golf Marketing Central, which will expand our marketing services and lay claim to the title of the only full service golf marketing company in Australasia. Golf Marketing Central will operate to assist businesses in the Australian, Asian and New Zealand golf industries by finding opportunities to grow their golf market share with creative and timely marketing strategies and campaigns. From conception to completion, Golf Marketing Central can become part of your marketing team to help plan and execute your next golf marketing project or advertising campaign. Our industry is crying out for marketing support that is specific to golf. I feel we are perfectly placed to assist with this as I have specialised in growing golf businesses for my entire career and have been behind many successful golf marketing campaigns. I understand what needs to occur at the operational level as well as the marketing level plus we bring an outstanding team of support specialists for all areas of your marketing. Since we are a truly “virtual business”, this keeps our overheads down so we can work pretty much within any budgetary requirement. We are the only organisation to provide all the marketing tools to help golf clubs and businesses achieve their operational goals and we can become your virtual marketing assistant if that is what you require. Contact me anytime to discuss how we may be able to assist you. Mike Orloff Operations and Marketing Specialist David Newbery Senior Writer Amy Foyster Peter Vlahandreas Eastern Golf Club Publisher Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 773, Main Beach, QLD, Australia, 4230 Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it’s management 2 Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and operational advice. We also help overseas markets access the local golf industry via our vast network, online magazine and weekly publications. Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry. We all have a common denominator with our respective businesses - we need more people playing golf and spending money! Currently our readership covers all sectors of the industry - General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects, and various others from over 80 countries worldwide. Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through the sharing and discussion of thought-provoking topics, we will hopefully help your business in some small way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly will need to be a collaborative effort. Please feel free to submit any items or stories you think the general industry may have interest in. The Golf Marketing Professionals