Mike’s Space
Lucky Number 2013 is here!
Welcome to our first magazine issue
of 2013! Following a seemingly flat
industry in 2012, I feel this may be
the lucky year we have been waiting
for, though we have started with some
inclement weather in parts of Australia.
We have several stories on some great
new developments occurring in parts of
our region in our course development
section along with promising updates on
growing the game of golf.
Mike Orloff
is an Operations and Marketing
Specialist for Golf Industry Central and a PGA
Member in the USA and Australia. Originally from
Southern California, Mike has permanently resided
on the Gold Coast for the past 10 years. He has
over 20 years of commercial golf experience in
various senior management roles and currently
provides operational and marketing solutions to
the golf industry in the region. Currently, Mike also
lectures part-time for the PGA International Golf
Institute and runs the industry based website
www.golfindustrycentral.com.au.
Editor / Sales:
Mike Orloff
[email protected]
+61 415 682 259
Kerry McDuling
Assistant Editor
Contributors:
I’m also very excited to officially
announce our new specialist golf
marketing arm,
Golf Marketing Central
www.golfmarketingcentral.com.au,
which will expand our marketing services
and lay claim to the title of the only
full service golf marketing company in
Australasia.
Golf Marketing Central will operate
to assist businesses in the Australian,
Asian and New Zealand golf industries by
finding opportunities to grow their golf
market share with creative and timely
marketing strategies and campaigns.
From conception to completion, Golf
Marketing Central can become part of
your marketing team to help plan and
execute your next golf marketing project
or advertising campaign.
Our industry is crying out for marketing
support that is specific to golf. I feel we
are perfectly placed to assist with this
as I have specialised in growing golf
businesses for my entire career and
have been behind many successful golf
marketing campaigns. I understand
what needs to occur at the operational
level as well as the marketing level
plus we bring an outstanding team of
support specialists for all areas of your
marketing.
Since we are a truly “virtual business”,
this keeps our overheads down so
we can work pretty much within any
budgetary requirement.
We are the only organisation to provide
all the marketing tools to help golf clubs
and businesses achieve their operational
goals and we can become your virtual
marketing assistant if that is what you
require.
Contact me anytime to discuss how we
may be able to assist you.
Mike Orloff
Operations and Marketing Specialist
David Newbery
Senior Writer
Amy Foyster
www.turfmates.com.au
Peter Vlahandreas
Eastern Golf Club
Publisher
Morlo Pty Ltd ACN 123 872 784
ABN 1812 3872 784
PO Box 773, Main Beach,
QLD, Australia, 4230
Contents may not be reproduced without
written permission. Views expressed in editorial
contributions do not necessarily reflect the
opinions of this publication and it’s management
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Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East
Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services
and operational advice. We also help overseas markets access the local golf industry via our vast
network, online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry to get stronger there is a
real need for a cross pollination of ideas and networking from across all the different sectors of the
golf industry. We all have a common denominator with our respective businesses - we need more
people playing golf and spending money! Currently our readership covers all sectors of the industry
- General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects,
and various others from over 80 countries worldwide.
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through
the sharing and discussion of thought-provoking topics, we will hopefully help your business in
some small way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly
will need to be a collaborative effort. Please feel free to submit any items or stories you think the
general industry may have interest in.
The Golf Marketing Professionals www.golfindustrycentral.com.au