level market, perhaps you can set up an intermediate program for
children if this is the case.
What is your point of difference, what are the key areas which
makes your program stand out to the parents and children?
IDEA: Set up Google Alerts for all the local clubs and junior
programs so that any online information about them comes directly
to your inbox as it occurs.
Nine – PRICE
The right price point for your program will ultimately determine the
success of your program for the parents. Kids these days are often
doing 2-3 activities/sports a week, thats about $60-$80 a week each
kid! ($4,180 per annum!) Now multiply that by 2-3 kids... so getting
the right price point is so important.
So, how can you offer a quality program without the price tag?
1. GET SPONSORS (Chapter 7)
2. Don’t treat these junior programs as a money making exercise,
run them at a break even... making money is not why you run a
Consider price points, like when you go shopping for clothes,
Ten – SPONSORS
The final tip for success. AND the most important.
Your club must have a long term commitment to the program to the
growth and development of juniors at your club. This commitment
must come from the Board of Directors of the club, this is the only
your club will maintain a consistency in the program, and establish
When proposing your junior commitment outline to your Board the
last nine (9) keys areas, it will answer all of their questions, doubts
and everything in between. They will vote with confidence on the
future programs at the club and know that the program and future
junior members of the club are in safe hands.
A club wide commitment doesn’t just come from the boardroom
table, it requires every staff member to have an understanding of
the importance of junior programs at the club - they are the future
of your club. So think of ways to involve everyone at your club, how
can your restaurant help?
A. Hot Dog stand with a chef on the putting green?
B. Family meals
C. Kids cooking classes?
What about the golf shop staff - do they have balloons and a kids
corner in the golf shop for the kids to visit each time?
Glove, Hat & Drink Bottle
Products RRP @ $250
Products RRP @ $250
Through bundling the price of your programs for the parents the
price is more appealing for them to consider. If a parent can save
$3-4 a child each session over a 12 week program, that’s a $48
saving per child!
Finally, when marketing your price you MUST sell the individual price
per child per session, per week. Parents need to know how much
the program is going to cost within their weekly budgets, so make it
simple for them!
$7.90 per child per
session when you
register for our 8
Your course staff can help out by making some FUN obstacles in
out of play areas, such as dirt mounds, bunkers and targets for
the kids to hit at. Your office staff can help with publications and
communication to the kids and their parents, promote junior and
family membership options.
Finally, your members can assist - get them to donate old golf clubs
so you can cut them down and make sets for the kids, donate balls
and old practice equipment.
Commitment to the program will build better relationships with the
kids and their parents and ultimately build a stronger bond between
them and your club. Do this right, and you will get a member for life.
Contact Peter Vlahandreas for any questsions or help with your
Golf Industry Central Autumn 2013