Golf Industry Central Autumn 2013 - Page 24

SHARING ‘BEST PRACTICE’ TO GROW THE GAME “Sharing of ideas is a key strategy in helping the golf industry “Grow the Game” says Adrian Hewat, ManagerParticipation Development for Golf Queensland. “Good ideas are often shared around the table with peers, work colleagues, family and friends and often can be the trigger for new innovations or change.” “If this is so, then we should be adopting this strategy to help ‘grow the game’ within the golf industry” Hewat said. Golf Queensland has recently applied this innovative sharing strategy to the implementation of the national junior program, MYGolf across Queensland. Through the collection of valuable information and sharing of ideas from registered MYGolf centres, PGA Professionals, Club Managers, Junior Coordinators and School Teachers, Golf Queensland has developed a series of ‘best practices’ which include case studies 22 from various clubs in Queensland. Golf Queensland is committed to working collaboratively with clubs, driving ranges and junior golf service provides in conjunction with Golf Australia to achieve the best possible outcomes in striving to achieve our vision for Australia to be a leading nation in attracting, engaging and retaining junior golfers. To continue supporting the vision of Australia being a leading nation attracting, engaging and retaining juniors golfers and provide junior golf supporters with more information about current ‘best practices’ in the market, Golf Queensland will continue to develop this series along with more case studies. “It is great to share specific ideas of the fantastic work others are doing for junior golf within their communities” Hewat said. The more we hear about success stories from across Queensland, the more we are able to share The Golf Marketing Professionals www.golfindustrycentral.com.au and continue to develop our best practices for ‘growing the game’. “We understand that what might work for some may not work for others, however if you are prepared to give them a go, the results may surprise you” Hewat said. To support this vision and provide junior golf supporters with more information about current ‘best practices’ in the market, Golf Queensland has developed a series of ‘best practices’ which include case studies from various Clubs in Queensland. The four areas of focus are Attraction, Instruction, Retention and Management. Case studies have now being completed at Charters Towers Golf Club, Headland Golf Club, and Royal Queensland Golf Club. This information can be accessed on www.golfqueensland.org.au/education/junior-best-practices