Golf Industry Central Autumn 2013 Part Deux | Page 4

Mike’s Space Education- The Bridge Between Standing Still & Moving Forward Firstly, a big congratulations to Adam Scott and Co for their nail biting finale at 2013 Masters! And a special mention to Angel Cabrera, a true sportsman. What an exciting (and controversial) event but one that had a dream final round with an Aussie winning. A well done to Jason Day, Mark Leishman, and John Senden for their terrific performances and by putting a strong Aussie presence on the world stage, once again. Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia. Originally from Southern California, Mike has permanently resided on the Gold Coast for the past 10 years. He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region. Currently, Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website www.golfindustrycentral.com.au. Editor / Sales: Mike Orloff [email protected] [phone] Contributors: David Newbery Senior Writer Michael Green www.aussiegolfer.net Publisher Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 773, Main Beach, QLD, Australia, 4230 Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it’s management 2 Australia is pumped up on golf at moment, is this the catalyst needed to start getting more Australians interested in playing the fantastic game? The upcoming 2013 Summer of Golf is a prime time to leverage off the strong Aussie performances. Come on Aussies – let’s all get our priorities in order and promote the game at all levelspeer, club, state and national. A coordinated multi-level approach is required and the time is now! Welcome to our GIC 2013 Autumn “Deux” issue which will touch a little on the importance of education. I’ve had the honour of lecturing for the PGA International Golf Institute for the past several years and to share my knowledge and experience with a new generation of the golf industry. As they are heading into the start of their career, I’m reminded that I must stay current on my education as well if I want to keep moving forward in my career. As in the bestselling book 7 Habits of Highly Effective People - we must “sharpen our saw” from time to time (or risk becoming dull ;) - so let’s all commit to do this sooner than later! Many of my peers have taken on MBA’s, Club Certifications, and other types of degrees all in an effort to stay relevant and to help move their careers forward. There are so many opportunities available now in our region, via webinars, local council, state associations, and industry bodies. In the second half of 2013, additionally there are some great education and networking opportunities available for the golf industry in this region. The Golf Management Australia Conference is being held in Sydney September 1-5, Australian Turfgrass Conference Twin Waters Resort on the Sunshine Coast from 23-28 June, Asia Pacific Golf Summit in Jakarta Nov 5-7, and let’s not forget the US CMAA Conference in Feb 2014. It is also great to see that the PGA of Australia and Golf Australia have both gotten behind the Golf Managers Association in becoming supporting sponsors for the 2013 Conference being held in Sydney. The cross promotion and support by our national organisations is imperative and a strong sign of mutual cooperation. Let’s do our part and support these events where all possible, and become a bit smarter doing so. Mike Orloff Operations and Marketing Specialist Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and operational advice. We also help overseas markets access the local golf industry via our vast network, online magazine and weekly publications. Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry. We all have a common denominator with our respective businesses - we need more people playing golf and spending money! Currently our readership covers all sectors of the industry General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects, and various others