Golf Industry Central Autumn 2012 - Page 7

Industry News Steve Graves, founder and President forecast the “next big thing” in Further leveraging the Internet is of Creative Golf Marketing, to club operations. Johnston’s answer still a significant opportunity for discuss “A New Era in Country suggested a shift in the roles men many clubs, DeLozier said. “Finding Club Management.” An honest and women have traditionally played the capability to communicate the appraisal of a club’s competitive at private clubs. “The days of clubs value of your club to members on position in its marketplace is one being a bastion of male privilege an individual basis is something of the cornerstones of a strategic are gone,” said Johnston, who most clubs still need to develop,” he plan, Johnston said. “We’re a firm established Global Golf Advisors 20 added. “That is going to happen is believer in being best-in-class—but years ago to help course operators, through the Internet, as the vehicle before you can be best-in-class. you financial institutions and real- that brings you efficiency.” have to define what you want your estate developers solve problems position to be,” he added. “When related to course management and doing that, don’t make the mistake operations. “Today, the decision- of looking at yourself through rose- making process is driven by women. colored glasses.” As a result, clubs need to focus on being a welcoming environment for Each panelist was asked to women and families.” “ We’re a firm believer in being best-in-class New Venture Aims to Change ‘Perfect Swing Culture’ The New Year has seen the college for Tour golfers and those Montague said: “They do not unveiling of the Pro Tour Golf who want a proven system for have the experienced head that College in Thailand – an exciting producing the results players desire leads them to different options venture aimed at training aspiring – not perfect swings but lower for improving their performances elite amateurs and professionals scoring averages when it matters.” on the golf course, which was our to become more competitive by improving their scoring. primary motivation in establishing Milne, Montague and Knott argue Pro Tour Golf College. We want to that a pre-occupation and pressure help aspiring Tour golfers to blast Long-time Bangkok-based British to teach perfect golf swings is through their roadblocks and help PGA Professional Andrew Knott leading to a massive rate of failure them on the path to success on has joined forces with acclaimed among exceptional male and female one of the PGA Tours. After all, Australian PGA instructors David golfers attempting to play on one of their success is our success. We Milne and Lawrie Montague to the PGA Tours. The problem, they developed Pro Tour Golf College bring The Pro Tour Golf College suggest, is that elite golfers want around a simple formula: success to Thailand. The college will be immediate results and as soon as on Tour equals your competitive based at Burapha Golf and Resort, they hit any form of roadblock they score average.” providing first class practice facilities usually look straight to their golf and tournament quality courses. swing as being the source of the The Tour player programme is a problem. unique score focused golf-training Knott said: “It is a full-time golf programme, designed specifically continued on next page... Golf Industry Central Autumn 2012 5