Golf Industry Central Autumn 2012 - Page 6

Industry News Asian Tour appoints new CEO The Asian Tour has appointed Mike management experience in Asia and “I am looking forward to joining Kerr as its CEO based at the Tour’s we believe he will add value to what the Asian Tour which has grown headquarters in Singapore. Kerr is already a strong management immensely over the past few years. will assume his role from March 16, team on the Asian Tour,” said Han. The Asian Tour is a global brand 2012. and these are exciting times for the Kerr joins the Asian Tour with over game at the highest level in Asia. He will work closely with Kyi Hla 17 years of senior management I’m delighted to be a part of it,” said Han, the Executive Chairman of the experience in Asia. For the last 12 Kerr. Asian Tour, and help manage the years, he has worked with pan-Asian strategic direction of the Tour with broadcaster, ESPN STAR Sports Kerr holds an Honours degree in civil the aim of continuing to build and (ESS) in a number of senior roles engineering and a Masters degree promote the global profile of Asia’s across the region. in applied environmental science elite professional golf circuit. from the University of Edinburgh and In his last role, Kerr was Vice Han said the appointment will also President of Affiliate and Multimedia be focused on generating greater Sales, responsible for ESS’ channel playing opportunities for the Asian business across Southeast Asia. Tour members. Queens University, Belfast He also has extensive advertising and sponsorship experience having “On behalf of our Board of Directors previously led ESS’ sponsorship and membership, I am delighted to strategy globally and managed announce that Mike Kerr has agreed direct sales in a number of Asian to take up the position as CEO of and international markets. the Asian Tour. He has vast senior Women and Families Key to Clubs’ Futures Planning new ways to appeal to Advisors, has a simple suggestion: the end of January in Orlando. today’s and tomorrow’s decision- “Get a plan.” “Consequently, they don’t see the makers will position properties gaps that exist in their operations properly for a “new era in country- “Many operators do not have a and aren’t abl