Industry News
Asian Tour appoints new CEO
The Asian Tour has appointed Mike
management experience in Asia and
“I am looking forward to joining
Kerr as its CEO based at the Tour’s
we believe he will add value to what
the Asian Tour which has grown
headquarters in Singapore. Kerr
is already a strong management
immensely over the past few years.
will assume his role from March 16,
team on the Asian Tour,” said Han.
The Asian Tour is a global brand
2012.
and these are exciting times for the
Kerr joins the Asian Tour with over
game at the highest level in Asia.
He will work closely with Kyi Hla
17 years of senior management
I’m delighted to be a part of it,” said
Han, the Executive Chairman of the
experience in Asia. For the last 12
Kerr.
Asian Tour, and help manage the
years, he has worked with pan-Asian
strategic direction of the Tour with
broadcaster, ESPN STAR Sports
Kerr holds an Honours degree in civil
the aim of continuing to build and
(ESS) in a number of senior roles
engineering and a Masters degree
promote the global profile of Asia’s
across the region.
in applied environmental science
elite professional golf circuit.
from the University of Edinburgh and
In his last role, Kerr was Vice
Han said the appointment will also
President of Affiliate and Multimedia
be focused on generating greater
Sales, responsible for ESS’ channel
playing opportunities for the Asian
business across Southeast Asia.
Tour members.
Queens University, Belfast
He also has extensive advertising
and sponsorship experience having
“On behalf of our Board of Directors
previously led ESS’ sponsorship
and membership, I am delighted to
strategy globally and managed
announce that Mike Kerr has agreed
direct sales in a number of Asian
to take up the position as CEO of
and international markets.
the Asian Tour. He has vast senior
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