Golf Industry Central Autumn 2012 - Page 4

Mike’s Space Take the initiative A recent story about the golf was the craze of the industry.” Not equipment manufacturer only that, but the company’s market TaylorMade-adidas’s strong share went from 35 to 48 percent! operational performance really captured some of my thoughts you haven’t acted on yet, or you organisations, big and small. It have acted and had some great shows how thinking BIG, breaking results, or something you think the mould and making massively the industry bodies should think swinging innovative changes to an about implementing? (Id love to operation can save your business. is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia. Originally from Southern California, Mike has permanently resided on the Gold Coast for the past 10 years. He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region. Currently, Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website have you ever had a crazy idea that and the challenges that face all Mike Orloff I ask each of you reading this story- on our golf industry as a whole hear your stories for an upcoming magazine article were writing along During his closing keynote at the with receiving your “homemade” Winning Is Everything conference industry movies to publish on our held in Las Vegas, TaylorMade- website. Interview your boss or adidas Golf CEO Mark King told Board Member, do a How To video a story from 18 months ago to on something operational, talk to illustrate the corporate philosophy your Super regarding the quality of that transformed the golf equipment your course, etc) manufacturer from a “not really Editor / Sales: Mike Orloff good company” into the industry Take the initiative, become a leader in the span of a decade. champion and make a difference! Someone at the company suggested TaylorMade offer its traditionally +61 415 682 259 black-coloured drivers in white. “To Contributors: idea in the world,’” King recounted. David Newbery which I said, ‘That’s the dumbest “I said, ‘You should be embarrassed Lead Writer and ashamed. We don’t do that stuff Grant Garrison around here.’” Within a month, it Grow the Game Specialist Mike Orloff Operations and Marketing Specialist Mike Orloff Operations and Marketing Specialist Peter Vlahandreas Contributor Publisher Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 773, Main Beach, QLD, Australia, 4230 Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it’s management 2 Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and operational advice. We also help overseas markets access the local golf industry via our vast network, online magazine and weekly publications. Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry. We all have a common denominator with our respective businesses - we need more people pl