Golf Industry Central Autumn 2012 - Page 24

Unique Selling Points Riverside Oaks - RedBull Cliff Diving The jaw-dropping spectacle that is the Red Bull Cliff Diving World Series returned to Australia in 2012, with the Riverside Oaks Golf Resort hosting the qualifying round on Saturday 4th February. What a great and unique venue to hold with golf course on one side and the river on the other. With new competitors attempting breathtaking dives from 27 metres, the event - which was open and free to the public - wowed punters against the stunning backdrop of the Hawkesbury River. Fifteen international divers travelled to Australia to compete in the qualifiers, performing gravity-defying, three-second flights and hitting the water at up to 85kph. The four qualifying divers from the event earned a prestigious spot amongst the world’s best in the Red Bull Cliff Diving World Series. all began, and only those who shined on the Hawkesbury River gained the right to compete for the high-diving crown! A great example of a cross promotion to utilise an international recognised brand to promote your golf facility. to view video. The 2012 Red Bull Cliff Diving World Series pushed the world’s high diving elite to their limits. Australia is where it Nullarbor Links – “The World’s Longest Golf Course” The Nullarbor Links concept is unique and gained worldwide coverage when it was first launched in . The 18-hole par 72 golf course spans 1,365 kilometres with one hole in each participating town or roadhouse along the Eyre Highway, from Kalgoorlie in Western Australia to Ceduna in South Australia. Each hole includes a green and tee and somewhat rugged outback-style natural terrain fairway. The course provides a quintessential Australian experience and a much-needed activity/ attraction for travellers along the renowned desolate highway. The idea for the course came from Alf Caputo and Bob Bongiorno, both active in the Eyre Highway Operators Association, over a bottle of red wine at the Balladonia Roadhouse.(Source Wikipedia) The Nullarbor Links concept was developed to complement and enhance the tourism industry along the Highway, by providing travellers with an additional 22 attraction and hence a reason to spend more time and money in the region. The project marries tourism, the world’s largest industry, with golf, one of the world’s most popular sports. The course provides a much needed attraction/activity along the Highway. It slows traffic down and encourages visitors to stay longer, and hence spend more time and money in the region. The course has the potential to place the region in the travel spotlight, and attract increased traffic flow. Golfing tourists spend more money, and stay longer than an average tourist, making golf tourism a lucrative market. The Nullarbor Links has a “flow-on” e