Golf 2.0 and beyond
An independent market study was recently
completed in the US and the new Golf 2.0
program has been created as a result. The
new initiative to grow the game was launched
at the 2012 golf trade show in Orlando where
industry leaders witnessed Jack Nicklaus unveiling something “out of the square” that he
plans will make the game more relevant in our
fast paced world.
Since 2006, the US is reporting they have
lost 23% of women and 36% of children who
used to play the game. Jack Nicklaus himself
reports that his own kids and grand kids don’t
even play the game anymore. The game offers so much but finds itself in a crisis state.
Turning the game around will take some big
ideas and an golf community that responds
favorably.
GRANT GARRISON
A 25 year member of the PGA of America,
he created and managed the Nike Junior
Golf programs from 2001-2007 which
became the model for youth gold programs
in the US. He has mentored 100’s of PGA
professional and is a recognized leader
in the field of youth golf development.
The past few years, he has taken his
experience internationally and has created
youth golf programs in the countries of
Bhutan, Fiji, Nepal, and the Philippines.
He’s is now a resident of Queensland and
works with Golf Industry Central and
Golf Queensland.
To contact Grant: (61) 421 287 826 or
[email protected]
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It turns out that the game of golf it much more
than a game. In America alone, the game contributes 3.5 billion dollars to charities annually;
this is more than any other sport. Allowing
the game to slip away is simply not an option
as too many worthy charities rely on the game
to raise funds both nationally, and world wide.
The new initiative has brought all the