Industry News
Steve Graves, founder and President
forecast the “next big thing” in
Further leveraging the Internet is
of Creative Golf Marketing, to
club operations. Johnston’s answer
still a significant opportunity for
discuss “A New Era in Country
suggested a shift in the roles men
many clubs, DeLozier said. “Finding
Club Management.” An honest
and women have traditionally played
the capability to communicate the
appraisal of a club’s competitive
at private clubs. “The days of clubs
value of your club to members on
position in its marketplace is one
being a bastion of male privilege
an individual basis is something
of the cornerstones of a strategic
are gone,” said Johnston, who
most clubs still need to develop,” he
plan, Johnston said. “We’re a firm
established Global Golf Advisors 20
added. “That is going to happen is
believer in being best-in-class—but
years ago to help course operators,
through the Internet, as the vehicle
before you can be best-in-class. you
financial institutions and real-
that brings you efficiency.”
have to define what you want your
estate developers solve problems
position to be,” he added. “When
related to course management and
doing that, don’t make the mistake
operations. “Today, the decision-
of looking at yourself through rose-
making process is driven by women.
colored glasses.”
As a result, clubs need to focus on
being a welcoming environment for
Each panelist was asked to
women and families.”
“
We’re a firm
believer in being
best-in-class
New Venture Aims to Change ‘Perfect Swing Culture’
The New Year has seen the
college for Tour golfers and those
Montague said: “They do not
unveiling of the Pro Tour Golf
who want a proven system for
have the experienced head that
College in Thailand – an exciting
producing the results players desire
leads them to different options
venture aimed at training aspiring
– not perfect swings but lower
for improving their performances
elite amateurs and professionals
scoring averages when it matters.”
on the golf course, which was our
to become more competitive by
improving their scoring.
primary motivation in establishing
Milne, Montague and Knott argue
Pro Tour Golf College. We want to
that a pre-occupation and pressure
help aspiring Tour golfers to blast
Long-time Bangkok-based British
to teach perfect golf swings is
through their roadblocks and help
PGA Professional Andrew Knott
leading to a massive rate of failure
them on the path to success on
has joined forces with acclaimed
among exceptional male and female
one of the PGA Tours. After all,
Australian PGA instructors David
golfers attempting to play on one of
their success is our success. We
Milne and Lawrie Montague to
the PGA Tours. The problem, they
developed Pro Tour Golf College
bring The Pro Tour Golf College
suggest, is that elite golfers want
around a simple formula: success
to Thailand. The college will be
immediate results and as soon as
on Tour equals your competitive
based at Burapha Golf and Resort,
they hit any form of roadblock they
score average.”
providing first class practice facilities
usually look straight to their golf
and tournament quality courses.
swing as being the source of the
The Tour player programme is a
problem.
unique score focused golf-training
Knott said: “It is a full-time golf
programme, designed specifically
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Golf Industry Central Autumn 2012
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