Mike’s Space
Take the initiative
A recent story about the golf
was the craze of the industry.” Not
equipment manufacturer
only that, but the company’s market
TaylorMade-adidas’s strong
share went from 35 to 48 percent!
operational performance really
captured some of my thoughts
you haven’t acted on yet, or you
organisations, big and small. It
have acted and had some great
shows how thinking BIG, breaking
results, or something you think
the mould and making massively
the industry bodies should think
swinging innovative changes to an
about implementing? (Id love to
operation can save your business.
is an Operations and Marketing
Specialist for Golf Industry Central and a PGA
Member in the USA and Australia. Originally from
Southern California, Mike has permanently resided
on the Gold Coast for the past 10 years. He has
over 20 years of commercial golf experience in
various senior management roles and currently
provides operational and marketing solutions to
the golf industry in the region. Currently, Mike also
lectures part-time for the PGA International Golf
Institute and runs the industry based website
www.golfindustrycentral.com.au.
have you ever had a crazy idea that
and the challenges that face all
Mike Orloff
I ask each of you reading this story-
on our golf industry as a whole
hear your stories for an upcoming
magazine article were writing along
During his closing keynote at the
with receiving your “homemade”
Winning Is Everything conference
industry movies to publish on our
held in Las Vegas, TaylorMade-
website. Interview your boss or
adidas Golf CEO Mark King told
Board Member, do a How To video
a story from 18 months ago to
on something operational, talk to
illustrate the corporate philosophy
your Super regarding the quality of
that transformed the golf equipment
your course, etc)
manufacturer from a “not really
Editor / Sales:
Mike Orloff
[email protected]
good company” into the industry
Take the initiative, become a
leader in the span of a decade.
champion and make a difference!
Someone at the company suggested
TaylorMade offer its traditionally
+61 415 682 259
black-coloured drivers in white. “To
Contributors:
idea in the world,’” King recounted.
David Newbery
which I said, ‘That’s the dumbest
“I said, ‘You should be embarrassed
Lead Writer
and ashamed. We don’t do that stuff
Grant Garrison
around here.’” Within a month, it
Grow the Game Specialist
Mike Orloff
Operations and Marketing Specialist
Mike Orloff
Operations and Marketing Specialist
Peter Vlahandreas
Contributor
Publisher
Morlo Pty Ltd ACN 123 872 784
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PO Box 773, Main Beach,
QLD, Australia, 4230
Contents may not be reproduced without written permission. Views expressed in editorial
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Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East
Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services
and operational advice. We also help overseas markets access the local golf industry via our vast
network, online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry to get stronger there is a
real need for a cross pollination of ideas and networking from across all the different sectors of the
golf industry. We all have a common denominator with our respective businesses - we need more
people pl