“Once you understand that there is a pattern
there, it’s predictable what the golf ball does.
AimPoint to Europe where it was been an
overwhelming success.
“I thought it would be fairly accurate and it
was really, really accurate. If you understand
some basic concepts, it’s very simple.”
“It has just spread like wildfire in Europe,
Still, it wasn’t easy convincing many “old
school” golfers who considered the technology
a gimmick.
“Once you do the process and see the putts
keep going in then they can’t argue,” Sweeney
said. “You have to give up the argument at
some point.”
Once established in the US, Sweeney took
26
“
I asked my pro and he
said the more you do it
the better you get at it,
which I thought was an
inadequate answer.
“
Sweeney took his new-found technology to
CBS in 2004 and it went to air in 2005, but it
was the Golf Channel that really embraced the
technology and picked up an Emmy for their
trouble.
much faster than it did in the US,” he said.
“We have been teaching the system for four
or five years and every year it has quadrupled
from the previous year.”
The Golf Marketing Professionals www.golfindustrycentral.com.au
Now Australians are getting in on the act.
Sweeney and European senior instructor Jamie
Donaldson recently visited Australia to pass
on their green-reading expertise to teaching
professionals and players.
“Our goal for Australia is the same as it was in
Europe and the US and that’s to get as many
golfers as possible learning and using the
system,” Sweeney said.
“We want to place local certified instructors
and have four or five, but our aim is to have a
limited set of instructors.
“We’ll focus a lot of time and effort to get them
trained to be good representatives of the brand
and basically give them some exclusivity to
own the AimPoint franchise in their area.”
Golf Industry Central Spring/Summer 2011
26