Industry News
New Aussie golf media deal
A new partnership between Australia’s
number one golf website, iseekgolf.
com and some of the major golf publications has recently been announced.
THE redevelopment of the Sale
Golf Club took a major step forward with the turning of the sod
for the construction of the first
new hole.
Golf Marketing Group (GMG), a newlyformed company, signed a heads of
agreement partnership with owners
and leading business solutions provider Micropower Pty Ltd to undertake all
content, advertising and general site
management for www.iseekgolf.com.
Micropower CEO Bill Owens said the
partnership would strengthen the
position of Australia’s number one golf
website with current page views averaging 950,000 each month.
Sale Golf Club members, life
members and distinguished
guests packed the clubhouse
before a large convoy of cars ventured to the rear of the course for
the first turning of the sod with
construction of the first hole now
underway.
Sale Golf Club president Bruce
Carter said it was a major step
forward in the redevelopment.
“It has been seven or eight years
since our first meeting with
Gippsland Links,” he said. “It has
been a long, hard road but from
that moment it has moved forward and Gippsland Links came
on board and made the offer to
the club.”
“iseekgolf.com will now get full access
to a broader network of journalists,
PGA professionals and other golfing
identities to draw on the experience
of some leading industry insiders,” he
said.
GMG directors Sam Arthur and Mike
Orloff will combine industry experience
and resources to supply and manage
all editorial and advertising along with
general site management.
“GMG’s main aim is to grow website
traffic and improve the overall content
available,” Arthur said.
“It’s going to be an exciting year for
golf consumers and advertisers alike
with plans for major improvements
to the website (www.iseekgolf.com),
which has been a market leader for
the past 11 years.”
Orloff said GMG, as managers of iseekgolf.com, would also be in a position to
coordinate all clients’ marketing needs.
“This will be done by offering some
easy ways to organise and promote
products and services via the leading
on-line, print, consumer and industry
mediums,” he said.
All iseekgolf.com advertising will be
booked exclusively through Sam Arthur and Mike Orloff.
Micropower, owner of iseekgolf.com, is
a leading provider of software solutions to the club, marina and construction industries in Australia. We have
been in business for 25 years provid-
4
First sod turned on Sale
Mr Carter said he hoped the new
course would attract new members to the club.
ing customers with highly integrated
software applicati