Goldgenie Master Franchise Brochure June 16th 2014 | Page 9

Ethical Gold Mining
We believe it is possible to deliver guilt-free luxury. This means that we search for gold suppliers
who share these values: The human rights of miners must be respected and upheld and the
environmental impact of mining must be minimal.
We are striving to source gold that is fairly traded. This ensures that miners receive a fair price
for their goods and that employees are paid above the local minimum wage. Child labour,
forced labour, and exploitative practices must not be used anywhere in the process of
mining, refining, and trading the gold.

Supporting Charities
Goldgenie strives to work alongside and support many charities. These have included, The
Bobby Moore Fund alongside Mohamed Al-Fayed, Carlton Cole, and Sol Campbell, the SOS
Children’s charity in conjunction with Thierry Henry and Robin van Persie as well as many
others such as the Teenage Cancer Trust and Elton John Aids Foundation.

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