It’s a Store Tour
Not a Bore Tour
What?
To start, a Store Tour is NOT a long, boring
tour and tired speech to cause customers to
become distracted or lose interest before
you’ve even started to sell.
The Store Tour is a selling step, strategy, and
technique all wrapped into one.
Why?
To truly understand its purpose, imagine
you’re graciously accepting new friends into
your home. After greeting them, you might
offer to show them around in the manner of
a brief tour, pointing out your favorite
furniture, artwork, and explaining a little
about how you came to live there. You might
even pause near family photos and identify
other members of your family.
Why? First, it’s good manners. Second, it
helps strengthen the personal relationship.
How?
Roll out the red carpet with a Store Tour by:
Walking around the store to give brief
descriptions of available services and
products.
Offering a refreshing beverage
Explaining a bit of company history, we are
uniquely family-owned
Introducing customer to the Sales Manager
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