Hopes & Dreams
Resource Tool
Freedom prides
itself on developing
sales craftsmen. No
clerks here. Through
internal training tools,
Friedman principles, and
human resources such
as your supervisor and
fellow associates,
Freedom invests in you
and your success.
The Gold Star
Sales Magazine is an
example of the perfect
training tool. Use this
monthly Gold Star Sales
magazine to sharpen
your abilities. The sky is
the limit!
Hopes & Dreams….
Spring is right around
the corner. As folks work
on their spring cleaning,
they may easily see the
torn fabric on their sofa.
Or realize how much older
their kitchen table is looking these days. Yes, it’s
amazing what a little cleaning can bring to light.
That’s where you
come in. Customers will be
in your store looking for a
new sofa, table, or other
need. It’s showtime!
When they come to
your store with a need. it’s
your job to sell them what
they want too. Think about
2
it. A sofa is a needed place to
sit. But after your showtime
demonstration of a sofa that
reclines, massages, and has
cup holders, what do you think
will happen? Their need will
turn into a desire to own all
those extra features, advantages, benefits, and
grabbers.
Inspire your customers.
Demonstrate all the perks of
your merchandise. All those
benefits plus added ancillary
protections could be more
than they hoped for. Knock
their socks off through
demonstration. They’ll feel
like they’re dreaming. But
don’t pinch them!