Gold Magazine September - October 2013, Issue 30 | Page 86
15,000
Words Later
THE LAST
WORD
How things have changed in Gold’s
first 2½ years
By Peter Economides
“Please keep it to 500 words.” That was
my editor, giving me instructions for the first
column I ever wrote for this magazine. Now
I’ve reached fifteen thousand words. Thirty
columns. Five hundred words per column.
Fifteen thousand words. Fifteen thousand!
If you read this column aloud, it would
take you five minutes. Because we speak at
100 words per minute. This is a useless piece
of information to most people. But not to
me. I have spent a lifetime reading and criticizing and improving (or trying to improve)
and presenting and listening to television and
radio spots.
“Are you sure this is a thirty second spot?
I’ve counted 85 words...”
“Peter, where is your article?” That was my
editor again. Giving me hell for stretching
deadlines to the limit. Like this one. Which is
why I am sitting on a plane counting words.
John! Can we run a picture of my dog? Probably not a good idea to ask. OK, forget it.
Dear reader, you are reading the last
column I’ll be writing for this magazine. At
least for now. I am not sure how many of my
columns you have read. For all I know, this
may be the first. The one and only. I started
thirty columns ago. That’s two and a half
years ago. I have shared many of my thoughts
with you through this column. I have spoken
about