Gold Magazine May - June 2013, Issue 26 | Page 26

outside looking in means queuing for at least 60 minutes. Sometimes there are 2-3 flights leaving at the same… Work it out! • More signs in Russian. Why not make life easier for Russian-speaking visitors? Is there any shame in a tourist country being multilingual? Limassol did this many years ago and it really helps. Today, if a Russian tourist enters any store on the seafront, he will find at least one Russian-speaking assistant. Most of the hotels and restaurants have special Russian menus. You’ll see Russian signs everywhere in town. It is not a matter of fashion. It is matter of practicality. If you want to sell more to your visitors, speak their language. Agia Napa, Nicosia, and other places that are visited by thousands of Russian tourists should follow Limassol’s example. • Clean beaches. Russians come here for the sun and the beach. This is the most important element of their holidays. The Cypriot authorities would be horrified if they saw how many complaints there are on the Internet! People upload pictures of dirty streets and beaches, offensive signs, mountains of rubbish in the middle of tourist areas... This is very negative PR for the country and people believe what they see because it comes from ordinary travellers who have seen the world and can