Gold Magazine June - July 2013, Issue 27 | Page 15

interview five minutes with... Yousif Saeed Sales Director, Gulf Air M any people know Gulf Air as the official sponsor of the Formula One Gulf Air Bahrain Grand Prix. What else should we know about the airline? Gulf Air was founded in 1950 and is the national carrier of the Kingdom of Bahrain. As a pioneering airline in the Middle East region with over sixty years of experience and expertise in flying people across continents, Gulf Air is one of the most powerful brands and a name to be reckoned with in today’s global aviation industry. One of the prime objectives of Gulf Air is to connect Bahrain to the Middle East countries and the rest of the world. To this end, the airline currently operates the largest network of non-stop flights in the Middle East, while providing seamless onward connections to other international destinations. The airline’s current network stretches from Europe to Asia, connecting 38 cities in 30 countries, with a fleet of 40 aircraft. How important is the Larnaca-Bahrain route to Gulf Air? Cyprus is a significant market for Gulf Air which introduced flights to and from the island in 1976. It is evident that the Cypriot and the Bahrain markets interact very well. Larnaca is seen as a point which connects the Cypriot market and the hub of Bahrain to the broader network being operated by Gulf Air. Cypriots are not strangers to Bahrain and they have contributed to the kingdom’s economy in various ways. They are very familiar with Bahrain’s culture and tourism. What are Gulf Air’s strategic goals for the future? In tune with “Vision 2030”, the Kingdom’s economic blueprint, Gulf Air’s strategy is to operate as an efficient, commercially sustainable and dynamic airline that effectively serves the people and the economy of Bahrain and represents the kingdom on the world stage. Reflecting the needs and aspirations of its customers, the strategy focuses on three core areas: a targeted, more focused international network; a superior, more consistent product; and a modern, more efficient fleet that will optimize value. Gulf Air’s goal reflects a commitment to the latest aviation technology, which is complemented by the hallmark Arabian hospitality for which the airline is well known The airline was recently honoured with a prestigious award. Yes. Gulf Air was named the winner in the ‘Virtualisation’ category at the 2013 Network World Middle East Awards ceremony held in Dubai, in recognition of the airline’s ongoing and noteworthy technology innovation. The award recognizes Gulf Air’s high level of IT services that help it achieve a high level of customer satisfaction and deliver service excellence. Gulf Air recently appointed Orthodoxou Aviation as its exclusive General Sales Agent (GSA) in Cyprus. How did you make your choice? With several decades of travel trade experience and a strong team of marketing and sales professionals, supported by highly-trained and efficient reservation personnel, we felt that Orthodoxou Aviation was the right choice for Gulf Air. We are very pleased with its appointment as our GSA for Cyprus. As the largest network operator in the Middle East, and thanks to its codeshare agreement with Cyprus Airways, Gulf Air offers a great business potential to passengers. Through our new General Sales Agent, we are looking to strengthen the airline’s position in Cyprus and to promote our network to the Middle East and beyond. the international investment, finance & professional services magazine of cyprus Gold 13