Gold Magazine February - March 2013, Issue 23 | Page 48

special supplement T he Bank of Cyprus Group is implementing a number of new Corporate Social Responsibility programmes which aim at providing substantial aid to Cypriot society. While it continues its classic Corporate Social Responsibility programmes for Health (Bank of Cyprus Oncology Centre and the Cyprus Anti-Cancer Association), Education (Oikade and Prizes to outstanding students), Sport (Cyprus Olympic Committee), Culture (Bank of Cyprus Cultural Foundation) and the Environment (paper and equipment recycling), the Group is also focusing its activities on supporting vulnerable social groups and collaborating with agencies and organisations that provide financial assistance to those in need. Bank of Cyprus has initiated these programmes while saving funds from other statutory actions which have been temporarily postponed. In the framework of this strategy, the Bank has started offering breakfast to students in need of financial support. To this end, the Group has made an initial donation of €30,000 to the Ministry of Education and Culture to be used during the winter months when the financial squeeze is even more apparent. Later, the Bank will add a one-cent donation from customers to the total of every transaction they make using Bank of Cyprus Cards. This action will provide the Ministry with an additional amount of approximately €13.000. The total amount of assistance through this programme is expected to reach €80,000. The second programme concerns the allocation for charitable purposes of funds previously required by the major departments of the Bank for the sending of Christmas cards. The International Business Centre and the Group’s Department of Corporate Banking saved €12,500, which was donated to three charities: Alkionides, Young Volunteers and Vagoni Agapis. The third programme arose from the campaign conducted on the Bank’s “Our World” staff intranet to collect food and other supplies for families facing serious financial problems and unable to buy essential goods. The staff’s emotional response confirmed that the values that characterize the culture of the Group are those of the many anonymous people who are inspired by feelings of solidarity and volunteerism. During the one-week campaign in December 2012, several tons of food and essential products were collected. The campaign took place in all towns and involved everyone in Bank of Cyprus. The supplies were offered to the Vagoni Agapis charity, to the Community Groceries of the Limassol and Larnaca Municipalities, to primary schools in Paphos, to the Famagusta Bishopric and to the Saint Christopher Centre in Paralimni. It should be noted that the a new campaign will begin shortly through the Bank’s “Our World” Intranet for the collection of food and other supplies from members of its personnel. CONTACT DETAILS Bank of Cyprus Group Communications Department Tel: +357 22 1222626