Gold Magazine December 2013 - January 2014, Issue 33 | Página 52

Kazakhstan SPECIAL Advertising feature environmental agenda. Hopefully, the impact will be long-term and will help find solutions to some of the pressing energy and environmental needs of the region. opment. Future Energy also contemplates raising awareness regarding energy as an inherent asset of humanity that should be used responsibly and efficiently. Future Energy Concept Mission Energy is the natural resource paving the way for the stimulation and development of the lives of human beings. Energy supports the model of societies and, as a multifaceted concept, sparks intriguing questions regarding the universe and humanity itself. Societies’ access to energy sources directly determines concrete scenarios in their social, economic and environmental development. Scientific research and technological advances, linked to the optimisation of the various energy sources, define the functional approaches of societies and can drive a sustainable energy future. EXPO Astana 2017 Future Energy is conceived as an extensive, integral project that addresses the fascinating topic of energy from several perspectives, allowing it to be contemplated as a determining factor in how societies and everyday life function. Future Energy is a broad and thoughtprovoking theme for addressing the challenges of today and anticipating future solutions. The Future Energy project is supported and organised on the pillars of sustainable development, understood as a process aimed at meeting economic and social needs as well as those relating to cultural diversity and a healthy environment. As a significant oil producer, Kazakhstan is looking to the future and starting the process of greening its economy farm. Participants will be able to travel around the site via sustainable transport and dine on organic food. Because the EXPO tradition is built around innovation, Kazakhstan and Astana in particular make ideal hosts for EXPO 2017. As a brand new capital city that is leading an economic revolution in Central Asia, Astana’s EXPO will allow visitors to experience the possibility of a future world with a cleaner, more secure energy supply. An exhibition on this scale will build international awareness of the energy and environmental challenges that need to be faced in the region. It will also attract some of the best expertise available in the world on subjects such as energysaving technologies and alternative energy solutions, including solar, wind and biomass. By hosting EXPO 2017, Kazakhstan will leave its mark on the international Definition Both in its construction as well as in the message it conveys, Future Energy presupposes an abstraction that assumes the adoption, implementation and use of the best energy practices for the immediate future, a sine qua non for sustainable devel- 52