Argentina, South Africa, Saudi Arabia, Qatar, Kuwait), Application Development
Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024” in detail
along with the table of contents:
https://www.gminsights.com/industry-analysis/over-the-counter-otc-drugs-market
India and China will show exponential growth due to rising population, growing
awareness for consumer healthcare drugs for health problems and increasing
investment in healthcare sector. Some of the other major factors include changing
climatic conditions, rise in self-medication, affordability for these medicines and
convenience for purchase of over-the-counter drugs boosting the overall demand in the
coming years.
Brazil over-the-counter drugs market is expected to grow rapidly over the forecasted
timeline owing to rising awareness about OTC drugs to treat minor conditions, rising
healthcare costs leading to increased adoption, cost-benefits, and convenient purchase
options in the coming years.
Some of the prominent players in the OTC drugs market include GlaxoSmithKline (GSK),
Bayer Healthcare, Johnson & Johnson, Novartis, Merck, Pfizer and Sanofi. Effective
promotional & marketing activities and rising R&D efforts to develop novel products
and fetch huge consumer base are major growth strategies adopted by key players in
the industry to capture higher market share and gain a competitive edge. Some of the
other participants are Teva Pharmaceuticals, Takeda, Cipla, Sun Pharmaceutical
Industries, Glenmark and Innovus Pharmaceuticals. Mergers, joint ventures,
collaborations, distribution agreements and acquisitions are other growth strategies
adopted by the players to sustain in the market.
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