gmhTODAY Fall 2022 | Page 39

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NEW LOCATION 7471 Monterey Street Gilroy , CA 95020 said , citing their lack of experience in packaging cans at that volume . The Can Van was in high demand at that time , so Ingram booked them for six to nine months out . Then he felt the pressure to always have a beer ready to be canned each week , as well as whipping up artwork for the labels .
“ We weren ’ t making money ,” he said . “ We were just doing everything to stay afloat and stay in the minds of the customers .”
And stay in the minds they did . By January 2021 , Promised Land scooped up their own canning line , increasing the cost-effectiveness of the canning model and , to this day , continues to pump out a new beer each week using that same line . Five months later , in May of 2021 , they reopened the tasting room and haven ’ t looked back . The company continues to grow so much that they have staked claim to the old Yamaha building at 7661 Monterey St ., which will be about three times bigger , Ingram said , and will have pizzas made on site . They expect to open the new spot , while keeping the current location and possibly turning it into a beer club location or barrel room in the spring of next year .
“ This push for this kind of growth was not really anticipated in [ the current ] location necessarily . So we ' ve kind of just been busting at the seams on the production side ,” Ingram said . He noted that the production hours are extremely limited at the current location , but the investment into the new location will open the door for around-the-clock production , if needed . “ We ' re in it for the long haul . I think in the long run , it ' ll be good for Gilroy .”
It ' s amazing witnessing the exponential growth of our pals at Promised Land through the pandemic . Everything is on the up-and-up . We can ’ t wait to see what the future holds . When I asked if he ’ d do this all over again for his business , he said ,“ Yeah , I would definitely go without COVID and the nightmares and the high blood pressure that comes with it .”
MAIN IMAGE : " The Lockdown Crew " Local Beer Masters Eric Ingram has had to adapt and overcome like all other small businesses to navigate the pandemic shutdown . The days of masks are gone , and the future looks bright . ABOVE : Ingram canned and delivered his Promised Land beers to stay in the hearts and minds of his loyal customers . BELOW : Promised Land Brewing Company ' s " back of the house " where all the magic happens .
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