Be even kinder and
more helpful —
especially to older
people. Especially
in our current world
— kindness starts
with me.
’Tis the season to
shop locally
Locally owned and operated retail shops rely on us, the customers
within their town, to frequent their businesses on a regular basis
in order to keep their doors open. Many retail businesses rely
on holiday shopping to keep them afl oat so this time of year
is extremely important to them, however a constant stream of
revenue throughout the year will help assure that our favorite local
stores are still open for business come the 2020 holiday season.
Here are five reasons to shop locally and keep our spending
dollars in the community:
Jane Paessler
Nob Hill Checker
I hope to get a
couple of mural
projects in
Morgan Hill.
1 JOBS
Local shops employ local residents, meaning that there
will be more job opportunities within the community. The
domino effect of hiring locally equals more local stores that
hire local residents to help with marketing, accounting and
supplies.
2 PRODUCT DIVERSITY
Local shops are more apt to stock their stores with products
that their specifi c community will want. Big box stores, on
the other hand, have national sales plans and generally stock
products that are sought on a regional level.
Francisco Ramirez
Artist
Raymond Lee
Real Estate Broker
My goal is to do
intermittent fast-
ing for a healthier
lifestyle – not eat-
ing between the
hours of 8 p.m and
1:00 pm. #220
(this hashtag is
for a group of my
friends).
To be more
disciplined in my
physical exercise
program and eating
habits.
Beverly Meyer
Cosmetology Student
• EXPLORE NEW MUSIC • READ A
BOOK EACH WEEK • PLAY MORE
VIDEO GAMES • QUIT SMOKING
• GIVE TO CHARITY
3
INCREASED TAX BASE
Local shops pay local sales tax. That tax can be used by our cit-
ies for things like infrastructure improvements, police and fi re,
libraries, and parks.
4 COMPETITION
Local shops help keep the big box stores and internet retailers
honest. Without them, higher prices can be levied without
checks and balances. By having a thriving local small business
presence, all the stores will have to keep their prices competi-
tive to attract business.
5 COMMUNITY HEALTH
The most important element of shopping locally is the social
and emotional side. Running into a friend or family member at
the local ‘mom and pop shop’ offers an opportunity to connect
and unite the community. Small businesses are community
enthusiasts and more times than not they are the businesses
who support our local non-profi ts and are more apt to
donate to local causes.
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