GMAQ - Golf Management Australia Queensland GMAQ Spring 2018 | Page 25

We’re extremely happy with the Facebook campaign! For a small financial investment, it has yielded a fantastic result. It is something that we will look to do again in the future as it is an easy way for us to reach our target market – golfers. Margot o’Reilly-Moore, Marketing Coordinator, Brookwater Golf and Country Club EMAIL CAMPAIGNS WITH REAL RESULTS Digital Yamaha Golf Car: over 10,000 email addresses sent to the client with a reach of over 460,000 people. Mizuno: over 4,000 emails generated and sent to the client Teed-Up Golf Tours: over 4,200 email addresses generated and sent to the client. Air Adventure / King Island giveaway: over 2,600 email addresses generated and sent to the client. How many can we get for YOU? email database averaGe email opeN rates aNd clicK-throuGh rates Sanctuary Cove Golf and Country Club have recently run 2 digital giveaways with Inside Golf and the results have been fantastic. Not only did Inside Golf support with shared digital promotion resulting in great reach and interaction, they also supported heavily pre and post campaign. Thank you Being able to reach directly to the demographic you are trying to reach in your market place is always difficult to find but running the promotion through Inside Golf gave this opportunity to McLeod. We put up for grabs a Mini Golf day and the response we received was fantastic. In just over a week we had over 18,000 impressions and over 300 entries in to the competition. The lucky winner was Nigel who got to bring 19 of his mates to Mcleod for a round of golf with cart. It worked out nicely for Nigel as he celebrated his 40th birthday on the same day. Everyone involved had a great day. It was also great for McLeod to have so many new faces come to the golf course for the first time. Just like our Social Media pages, our email database is 100% real and recent. Thus, the Open Rates and Click-Through Rates of our 30,000 (and growing) subscribers are well above the Industry average. (This guarantees that your message will be seen and embraced by active, passionate, real golfers.) Juliette Hauff, Member Services, Marketing Sanctuary Cove Golf and Country Club OPEN RATE CLICK RATE INSIDE GOLF (Average) 33% 10% INSIDE GOLF 55% 30% (High range – Targeted EDM) Media and Publishing 22.14% 4.70% (Industry Average) (Source: Inside Golf MailChimp Reports, MailChimp Email Marketing Benchmarks) sean Kennedy, Club Manager - McLeod Country Golf Club remember: roi is everythiNG. so Get your messaGe aNd braNd seeN by real Golfers! Get real, with iNside Golf! CONTACT: NSW/ACT SALES Megan Symington p: 0419 575 000 e: [email protected] www.insidegolf.com.au QLD SALES David Ross p: 0439 612 458 e: [email protected] facebook.com/InsideGolf VIC SALES Jon Perrett p: 0402 852 637 e: [email protected] @InsideGolf advertising SALES Lisa Coleman p: 0406 031 344 e: [email protected] www.youtube.com/InsideGolfAustralia