GMAQ - Golf Management Australia Queensland Autumn 2016 | Page 16

QUEENSLAND NEWS Golf Queensland to revamp digital platforms Golf Queensland will move to the Golf Australia website and content sharing platform in a digital revamp this year. The project, already under way, will deliver mobile, tablet and PC-friendly sites for Golf Queensland (www.golfqueensland.org.au), Junior Golf Queensland (www.juniorgolfqueensland.org.au), the Queensland Golf Foundation (www.qldgolffoundation.org.au) and the Queensland Open. Latest competition rounds show steady participation The Australian Golf Industry Council has released its National Competition Rounds Report for the final quarter and full year results for 2015. GolfLink recorded approximately 14.54 million rounds over a 12-month period ending December 2015, showing a 1.9 per cent increase over the same 12-month period from the year prior. Chairman of the AGIC, Brian Thorburn, was pleased with the latest 12-month figures, which showed a continued trend of steady growth. “It’s encouraging to see steady growth and that more and more clubs are seeing an increase in rounds being played,” Thorburn said. “With our Australian Professionals performing so well overseas and with the reintroduction of golf into the Olympics, more interest in our sport is being generated. These events stimulate golfers, assist clubs and facilities to promote the game, and help to convert the casual golfer to a regular golfer.” The decision continues the trend of other states and territories, namely Golf Victoria, Golf New South Wales, Golf South Australia, Golf Tasmania and Golf Northern Territory, to join the network and work collaboratively to grow the game. Content from each platform stakeholder is available to others to push through their local channels should it be deemed appropriate. This not only increases the volume and diversity of content distributed nationally, but saves administrators time by eradicating duplication. 16  WWW.GMA.ORG.AU Slightly higher growth was recorded in rounds played by male golfers, who accounted for 82 per cent of all rounds played with an increase of 2.1 per cent on previous years, together with a small increase in rounds played by female golfers. “Female golf participation will continue to grow thanks to programs like Swing Fit, which encourages more female participation in our sport,” Thorburn said. Queensland stood out as the top performing state recording a 4.5 per cent increase in rounds played. In the month of November rounds played nationally fell by 7 per cent in 2014, while the same period in 2015 saw growth.