GMAQ - Golf Management Australia Queensland August 2012 | Page 4

A U S T R A L I A ’ S

G O L F

N E W S

L E A D E R

If you’re an advertiser in any golf
publication then read below…
Next time you place advertisements or run inserts in any golf publication make sure it has been independently audited.
It could save you thousands...
Basically, golf publications providing you with circulation and readership figures who are not a member of the
Circulations Audit Board (CAB or ABC) are quite possibly telling you very misleading information. This misleading
information can have a huge impact on your important marketing campaigns throughout 2012/2013. We all can’t
afford to waste money in these tough times ahead. Can we? Just look out for the CAB or ABC logo in each publication.
Just like the one on the top of this advertisement. As long as you see the logo then you have nothing to worry about.

Inside Golf is the only golf publication audited by the CAB
ABOUT THE CAB
Since 1957, the CAB has been providing advertisers, marketers and media buyers with verified distribution data, delivering credibility to the media
industry. Members interested in the data include advertisers, advertising agencies and research companies. Audits are conducted for Business,
Professional & Specialty publications, E-Mail Distribution publishers, provider of Unaddressed Distribution and Web Site publisher members. As a notfor-profit industry organisation, the CAB is governed by a Board of Directors elected from the membership on an annual basis. The CAB works closely
with the industry to provide services relevant to members n