Ever since its inception PFDC has been representing and promoting
Pakistani designers at all levels, both locally and internationally.
The council has also organised several successful fashion and bridal
weeks, thus mapping Pakistan on the international fashion week
circuits.
Moreover, it has become the official representative in Pakistan for The
World Fashion Organization and World Fashion Week. They also
focus on merging traditional handicrafts with contemporary designs
as their objective is to connect the craftsman to the designers who
come together and put their ideas and skills to use in order to create
something that won’t just satisfy the designer but take the audience by
storm as well.
These weeks are attended by high profile international buyers and
media. The idea is to help the designers who showcase their collections
to meet and network with personalities from the international world
of fashion and media to build their brands and get the exposure they
need. In this way, they facilitate the revival of the crafts sector and
highlight the significance of South Asian embroideries.
Coming back to this year’s PLBW edition, the introduction of early
evening shows worked well in the favour of the council. Just like any
other fashion event, the commercially known brands like IVY, Jeem,
Farah & Fatima and Sara Rohale Asghar showcased the latest bridal
couture collections and was, as always, an elaborate affair.
The introduction of this segment for the bridal edition was to attract the
local and international buyers to approach these renowned commercial
brands. PLBW was merely just a platform to work the trading system
and generate business for the brands.
According to international fashion weeks practice, the shows are done
in a format where the audience is relevant. Earlier, the set of designers
were divided into two halves every day. As this format is introduced,
the bridal designers are split by shows and so is the crowd. This is done
so the filtering the relevant audience is easier.
Fashion is a universal language that allows the construction and
deconstruction of our identities and shapes our look to show certain
attitude or values. Just like that, bridal wear is tricky yet very personal
to the brides. Hence, the dilemma to get the perfect wedding dress at a
ridal Week 2017
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