BE A U T Y
We had a team of doctors, dermatologists,
psychologists and skin specialists, as there are many
skin related problems that a beautician alone cannot
solve.
Clients with dermalogical issues were referred to the
doctors, whereas minor problems like facials and
early ageing signs, would be treated by our team at
Depilex.
Following the success of the clinic, the concept of
an institute came into existence.
This was because I realised that not everyone
gets a chance to finish their education or get a
qualification in our country. Thus, it seemed like
the perfect idea for girls who wanted to become
beauticians.
At that point, mostly girls from
the middle classes, or upper
middle classes wanted to work.
Now, things have changed.
Today, the beauty industry has
become profitable. This might
be the only industry where
women feel empowered.
Tell us about your work philosophy.
My philosophy is that whatever responsibility you
take on, you have to be dedicated. If you aren’t
working with the right intention or you aren’t
honest with it, things will never work out.
Do well for yourself, and for others.
You should also have faith in God. Give your 100
per cent as you work. If you have belief in yourself,
you will succeed.
How do you implement ethics and values into
your business?
We carry out regular meetings with our staff.
These meetings are separate from training. They
help us connect with the staff on a personal level.
When I first started
the Smile Again
Foundation, I thought
I will help a few girls,
but only later I realised
it was not a few girls
who needed help.
It not only empowers them but gives them an
economical stand on the ground, the right of
opinions and the role of a leadership in a family.
37 years down the lane, Depilex has more than
52 branches over Pakistan. It is one of the
most recognised beauty salons with qualified
professionals, good equipment, and top-notch
services.
What is ‘beauty’ for you?
It is a balance in life. It is taking care of yourself.
Keeping a good diet, taking enough rest, and using
good and unprocessed products.
Basically, health is beauty.
The idea is to find a solution
and send out a positive vibe
to the team. There is a need
for decorum at the workplace,
but there should be enough
flexibility for guidance between
the boss and the employee.
What are the major
milestones of your career?
The major milestones have to be the ladies salons,
the men’s salons, the Depilex Foundation and the
MM Makeup line.
As of now, we are working on a mask for different
skin types, which will allow women to get
immediate and effective results after the first
application.
We are also increasing the range of our MM
Makeup line by adding a more diverse colour range
to our lipsticks.
What is the most challenging obstacle that you
have faced in your career so far?
In the beauty field, it has to be the change in
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