with as much courage as you thought at I have been so lucky in the tribe of
birth.
beautiful women (and a few men!) that
Il Tutto has brought together. I can’t
The next week, though, you take a deep think of a single truly famous person
breath and keep going - because you
who has a fanbase like my business.
ARE in the public eye, you DO have
But that doesn’t mean it doesn’t take
a business to run, and because bravery
courage to open up and admit when
is there, deep down. Plus, social media things aren’t great. It actually makes
waits for no woman, and realistically,
it harder, because I feel as though I
you know how loyal your customers
am personally letting them all down.
are. They have supported you for a long I know that they see me in a certain
time, so you owe it to them to look as
way, and to ruin that image in any way
though the fairytale is just that.
feels as though I am betraying them.
My blog posts, my writing for various
WHAT INSTAGRAM DOESN’T SHOW IS THE LEVEL OF BRAVERY YOU
NEED TO PUT YOURSELF AND YOUR STORY - AND YOUR BUSINESS
- OUT THERE FOR EVERYONE TO SEE IN THE FIRST PLACE. THERE
IS NO HASHTAG TO DESCRIBE THE WAY IT FEELS WHEN COURAGE
TAKES A NOSEDIVE ALONG WITH YOUR ‘LIKES’ ON A PARTICULAR
FACEBOOK PRODUCT POST, AND NOBODY THINKS MUCH OF THE
BABY BAG YOU SPENT SIX MONTHS CREATING.
What Instagram doesn’t show is the
level of bravery you need to put yourself
and your story - and your business - out
there for everyone to see in the first
place. There is no hashtag to describe
the way it feels when courage takes a
nosedive along with your ‘likes’ on a
particular Facebook product post, and
nobody thinks much of the baby bag
you spent six months creating.
Actually maybe there is... but it’s not
really a word for GLOSS!
fashion websites and magazines... all
of this makes my life look like that
fairytale.
‘Lucie Trinco, owner of Il Tutto, sitting
at her desk surrounded by sketches and
fabric swatches, wearing a gorgeous outfit
and always, always even more gorgeous
lipstick.’
There’s a reason why my business
is called ‘Il Tutto’; it’s Italian for
‘everything’, and sometimes ‘everything’
GLOSS JUNE 2015 21