45
3
Build a fence
around your
brand and its
“personality” by
identifying all
key elements and
protecting them. Be
it a word, phrase,
symbol, logo,
aspect of packaging
or a combination
of these, a good
brand protection
strategy will cover
everything that
makes your brand.
6
If you’ve got
protection, don’t
sit on your hands
– use it!
Ward off
competitors
operating in
your space by
highlighting your
protection and
enforcing it.
Use, monitor and
maintain yo