GLORY 1 | Page 22

INTEGRATED AND NON INTEGRATED SUPPLY CHAIN

Integration in supply chain, is what a brand can do internally or externally to improve their performace as a whole. It is very important for integration to involve good co-operation and co-ordination so materials can move smoothly through the supply chain. Internally is how the process within the brand can become more effecient, for example, within buying or merchandising in the same company. Externally means how 2 brands can pair together to bring a good service to their customer and to make both of their supply chains, smoother.

EXTERNAL INTEGRATION

INTERNAL INTEGRATION