Culture is
a set of
values
and
practices
that
create
meaning for society.
This includes both high
culture such as literature, art, and
education, which appeals to elites
and popular culture such as appeals
to the masses. The purpose of
cultural diplomacy is for the people
of a foreign nation to develop an
understanding of the nation's ideals
and institutions in an effort to build
broad support for economic and
political goals.
A growing element of international
relations is in cultural diplomacy,
defined by political scientist Milton
Cummings as ―the exchange of
ideals, information, values, systems,
traditions, beliefs and other aspects
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The country that is treated as the
pioneer in cultural diplomacy is The
United States of America. American
Music, American movie, American
international brands, American ideas
of liberal entity has a king of
omnipresent existence all around the
globe. Even, people from most
outbreak part of Africa might have an
idea about popular U.S brand
―Coca-cola‖. All these seemingly
―soft aspects‖ are often directed
towards a particular end in order to
achieve a particular outcome. For
example- there are number of
blockbuster hit Hollywood films (
―Hurt locker‖- for example) that
signifies U.S military interventions in
various situations and project a
positive image about U.S.A. U.S
embassies and cultural centers all
around the world play vibrant role to
perform this job. For, countries like
Bangladesh; U.S. significance is
much more than any other countries
and cultural diplomacy is
subsequently playing a
significant role.
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achieving real policy is a matter of
debate. As Samuel Huntington
argues; ―drinking Coca-Cola make
Russian think like Americans any
more than eating ―susi‖ makes
Americans think like Japanese.‖
However,
drinking
coca-cola
obviously helps to build a positive
image about the country where it is
produced, if not think like
them. The job of
diplomacy is to ride
on this positive
image
and
reach
the
indented
goal. That
is why in this
present
globalized
world, culture has become
an important aspect of diplomacy.