4
Changing Global Demand
We are on the threshold of a radical realignment in global trade supremacy . Consider these recent developments :
• The world ’ s consumer and industrial demand is changing rapidly
95 %
With 95 % of the potential of U . S . goods and services living outside of the United States , exporting provides vast potential for American businesses
• Emerging markets will produce more than one half of world production by 2014 , more than two-thirds by 2030
• China will be the world ’ s largest economy by 2020 .
This new calculus in global trade patterns will spell out a significant change in global consumer and industrial demand . The profit potential is huge for the savvy corporation engaged in international trade . In order to benefit from such a massive change in global consumer and industrial demand the prudent international market participant will need to arm themselves with policies and tools that make them a credible force in international markets .
Currently supply chains stretch across continents and are vulnerable to disruption . Consumer demands and government policies are changing rapidly and will impact your bottom line if your business does not respond .
Against this background of complexity we face a new set of challenges . For 20 years or more we have recognized that the way we do business has serious impacts on the world around us . It is increasingly clear that the state of the world around us affects the way we do business .