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STEPS NEEDED TO MAINTAIN GLOBAL MARKET SHARE
pLANNING for international expansion may initially seem to involve a bewildering assortment of variables. But a step-by step approach can bring order to the process in order to maintain global market share. Several key functions will need to be in place. First is the establishment of a fully functional corporate treasury regime, and second is the establishment of management policies that can handle your market realignment internationally.
DEVELOPMENT OF AN INTERNATIONAL CORPORATE TREASURY REGIME
In order keep international market share, a first rate international finance regime will need to be employed. Here are eight basic steps that corporate treasury officers need to take in order to maintain global market share:
1. Establish a fundamental international corporate treasury management policy and get senior management buy-in.
2. Determine your basic objectives and policies to control banking arrangements, payments / receipts, foreign exchange, trade finance, short-term investment, borrowings, and liquidity management.
3. Integrate treasury management goals into planning for international operations. Know the objectives of proposed offshore operations and develop treasury policies that complement them.
4. Retain a qualified international legal or accounting firm to explore implications of the local tax regime, tax incentives for foreign businesses, and the legal form of the offshore entity.