Global Tea Market Opportunities & Forecast -GMI Research Global Tea Market Opportunities | Page 2

acids, flavonoids, and trace minerals leading to stronger immunity and improved
metabolism.
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Growing fitness and health conscious population and rising number of tea
consuming population are few of the factors which are driving the global tea
market. For example, tea consumption occupies more than 75 .0% share in the
Indian non-alcoholic beverage market which amounts to more than USD 28.0
billion market revenue. The people in the age group of 18-30 years and above 58
years are the main consumers of the tea across the globe. Further, with the
growing number of tea lovers across the world and their shift from drinking
traditional tea to try other types of tea have started driving the tea café’s market
in the world. However, the availability of substitute drinks such as coffee and
side effects after consuming excess tea such as insomnia, anxiety, and stomach
ulcers are some of the factors which are hindering the market growth.
Various notable players operating in the market, include Nestle S.A., DSM
Nutritional Products, Oregon Chai Inc., Typhoo (Apeejay Surrendra Group), Tata
Global Beverages, Associated British Foods Plc., Tazo Tea Company, Bettys &
Taylors Group Ltd., McLeod Russel, and Kazi Tea. Most of the players in the
market are focusing on introducing new tea varieties to attract tea lovers. For
instance, in April 2018, Typoo India announced that the company will be
introducing new options in its Green tea product portfolio in the coming months
due to the growing number of green tea consumers in the country.
The global tea market has been segmented based on type, packaging type, the
point of sales, applications, and key geographies. Based on the type, the market
is segmented into green tea, black tea, Oolong tea, herbal tea, and others. Based