Global Stevia / Stevia Rebaudiana Market (2013-2018): By Types (Liquid & Powdered); By Application (Dairy, Bakery, Canned Food, Beverages & Others) and By Geography 10/10/2013 | Page 9

REPORT DESCRIPTION
Stevia is a shrub native to South America, whose leaves are used as a sugar substitute. The most
used variety of this shrub is Stevia Rebaudiana that grows in Brazil and Paraguay. The leaves of this
variety have been used here by the native tribes from centuries. The commercialization of Stevia
began 40 years back when Japan started using it as a sweetening agent.
The health benefits of Stevia products as a natural sweetening agent include low calorie, low
carbohydrates, low glycemic index & blood pressure, 200-300 times sweeter than sugar, cardiac
stimulant. A continuous research is being conducted to use them as obesity and contraceptive
measure. Stevia is used in additives & preservatives, sweetening agents, confectionery items, dietary
supplements, dairy products, convenience food and medicines.
The global Stevia market has been analyzed with respect to different parameters such as supply,
demand, end users and industries involving Stevia to produce zero calorie products. Their high
sugar content with zero calories as compared to other sweeteners has created a demand for them
across the world. The Stevia market is bifurcated into key sweetening ingredients and extracts.
Further sub segmentation is also provided to give a clear view of the form in which Stevia is
consumed.
United States and Japan are the leading economies of world with 60% share in global Stevia
consumption while China with 80% share is the world leader in production and extraction of Stevia
leaves.
The rise in global Stevia products crossed 150% mark in the beginning of this decade and is going
to expand with recent EU clearings on low-sugar products. Stevia is gradually replacing sweetening
agents in Food & Beverage Industry.
According to WHO estimates, Stevia has the potential to replace 20-30% of all dietary sweeteners in
the coming years. With a CAGR of 6% the expected revenue from Stevia ingredients and its
products will be between $8 billion-$11 billion by 2015.
Analyzing the competitive landscape of the Global Stevia Market for 2013 IndustryARC is of the
opinion that PureCircle Ltd. is the world leader in production, marketing and distribution of Stevia
ingredients while Coca Cola Co., Cargill Inc., Pepsi Co. are leading manufacturers and incorporators
of Stevia ingredients. Together these companies hold more than 50% of Stevia market share in US.

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