Global Stationery Market Opportunities & Forecast -GMI Research Global Stationery Market Opportunities | Page 2

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One of the key factors that are supporting the growth of the market is the
growing number of educational institutions across the globe. Further, the rising
literacy rate in the emerging economies is propelling the stationery growth. For
instance, in 2015, South Africa’s literacy rate was around 94.0%, whereas, in
2013 it was around 92.0%. In addition, the regional government’s initiatives to
drive the literacy rate in their countries is supporting the growth of
the stationery market.
For example, Indian government’s initiatives such as National Policy on
Education and Sarva Shiksha Abhiyan to improve the quality of education in the
country and to ensure that every individual has access to the basic rights of
education i.e. read and write is fuelling the growth of the stationery market in
the country. In addition, due to the high disposable income, the demand for the
premium stationery products is increasing in the developed and developing
nations. However, the growing penetration of digitalisation in the offices and
educational institutes is hindering the growth of the stationery market,
specifically, of paper-based and mailing stationery products.
Key players operating in the market, include BIC , Shanghai M&G Stationery inc ,
Costa Inc., Herlitz PBS AG, Groupe Hamelin. , Canon USA Inc., Kokuyo Co. Ltd.,
Pilot Corporation., Newell Rubbermaid Inc., Richemont SA,. among others. Local
players or mid-size companies involved in stationery market face intense
competition from the major players in terms of product innovation, price
constraints with increase in sales and distribution network penetrating the
branded products. For instance, in February 2018, Cross Inc. to introduced the
world’s first trackable pen ,namely, Cross Calais Ballpoint Pen.