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PROGRAMME PERFORMANCE METRICS
56.25 % of corporate buyers use total cost of stay to measure success in their serviced apartment programmes , followed by accommodation cost per night ( 50 %) and booking / procurement team feedback ( 31.25 %).
Agents say their clients measure success based upon accommodation cost per night (# 1 ), guest feedback (# 2 ) with total cost of stay in third .
Fig . 14 How corporates and agents measure serviced apartment programme success 2024