GSAIR 2023 52
Improving the guest experience
The advantages brought about by automation are streamlining the work of the hospitality manager , but the most interesting development might yet be that it actually enhances the level of hospitality operators can offer their guests .
Hanish Vithal , CITO at SilverDoor believes that corporates , travellers , and assignees have realised that digitalisation is more efficient and brings more customer benefit .
“ Many customers are now talking to us about APIs and seeking collaborative solutions to integrate their platforms effectively . This allows SilverDoor to become an exclusive serviced apartment content provider on their platforms , while enabling travellers to book serviced apartment accommodation instantly , seamlessly , and with more control .”
“ Through the digitalisation transformation , customers are gearing toward highly connected content which saves time and money in the booking process and promotes safer and more sustainable choices . Coupled with Artificial Intelligence ( AI ) long term , this technology will further support this paradigm shift via increased revenue opportunities and cost savings – it ’ s what the modern travel programme requires .”
Looking good
The evidence suggests that , although the era of digital transformation is only just getting started , the medium and long term outlook is good .
Global spending on digital transformation is expected to reach $ 6.8 trillion by the end of 2023 . Moreover , 87 % of business leaders think companies with digital-first strategies are reportedly 64 % more likely to achieve their business goals than competitors . 25 That ’ s some ROI .
25 . https :// www . hospitalitynet . org / opinion / 4114516 . html
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