GSAIR 2023 38
Operator and supply update
By Sacha Sandhar Head of Insights , Ariosi
Over the last 12 months , several new brands have come to market , and established brands have continued to broaden their footprints across the industry landscape .
As SilverDoor ’ s Head of Partner Development , Shabina Awan , observes , “ New players have emerged in Europe with very healthy stock levels and are complementing what you can procure in those markets . Equally , existing brands are expanding their current inventories and going into new markets . That ’ s incredibly healthy .”
New entrants
Bob W . has emerged as a prominent , new , techenabled brand in the short stay space with an inherent scalability in their operational design .
This has enabled rapid expansion with the brand recently announcing their acquisition of Germany ’ s multi-city Charly Hospitality , adding eleven new properties and three figures in new units , which has also given them a presence in Amsterdam .
Blueground and limehome have also continued to expand . Blueground acquired Travelers Haven , a Denver based provider of on-demand housing , and have opened stock in two new cities in the Americas ; San Diego ( 22 units ) and Mexico City ( 61 units ).
Munich-based limehome used their recent € 45m Series B funding for further development of their proprietary tech stack and expansion , with recent acquisitions in Iberia , namely in Madrid , Barcelona , Seville , Malaga , Lisbon , and Grenada .
They have also invested in their domestic market with the signing of 82 apartments in Bremen , which will form a new mixed use development , including shops , and food and beverage outlets . the Grand Duchy into Berlin and London , together with other prime locations .
Established brands are expanding
Established players are also continuing to expand . SilverDoor Group Head of Partner Relationships , Alex Neale notes that “ several operators have secured significant levels of financial backing , particularly those that have an asset acquisition foundation , like edyn and Staycity . These players have large amounts of capital behind them and are expanding aggressively .”
The purchase of Oakwood has enabled The Ascott Limited to absorb approximately fifty properties in APAC , where they are also opening 70 new buildings including India . The Ascott ’ s Co-living brand Lyf , is also expanding into Europe with an upcoming opening in Vienna .
Edyn has continued the expansion of their Locke brand in the UK with the creation of Locke Kensington by acquiring NH Kensington .
This property will feature 121 apartments . European expansion continues with the opening of their East Side Gallery property in the trendy former East Berlin neighbourhood of Friedrichshain .
Other established brands that are expanding include :
• Staycity are growing significantly across Europe with their pipeline of new locations including Lisbon , Porto , Munich , and Amsterdam . The Aparthotel chain now has 6,000 apartments across 32 properties .
• Radisson Hotels have expanded their presence in Zurich by now taking on operation of a property previously run under the Joyn serviced living brand .
Skyside International is a new provider based in the underserved Luxembourg city market . The brand aims to reach over 100 units , with plans to expand beyond
19 . Knight Frank - https :// www . knightfrank . com / research / article / 2022-08-16-a-fragmented-market-continues-in-the-uk-serviced-apartment-sector 20 . Savills - https :// servicedapartmentnews . com / news / more-than-half-of-uk-operators-back-to-pre-covid-occupancy-levels /