GSAIR 2023 24
Traveller preferences
By Mark Harris Contributing Editor
Fig . 8 Essential requirements in serviced apartments - corporates and agents
The needs and accommodation preferences of business travellers , assignees , and relocatees are changing as Gen Z accounts for an ever-increasing proportion of the workforce .
As Fig . 8 shows , evidence of sustainability initiatives in serviced apartments is now a key requirement for almost a third ( 28.57 %) of corporates . However , sustainability aside , travellers ’ needs remain largely unchanged compared to 2022 .
Reflecting the growth in digital nomads , remote jobs and the ‘ work from anywhere ’ culture , connectivity remains a top priority for travel managers and travellers staying in a serviced apartment .
Agents rank the ability for travellers to cook inapartment as most important , although Gen Z ’ s preference for authentic local experiences , including dining out , suggest this could change . This is followed in second place by the need for connectivity (# 1 in 2022 ).