GSAIR 2023 12
GSAIR now
By Sacha Sandhar Head of Insights , Ariosi
Since 2008 , GSAIR has delivered expert commentaries and unbiased analyses of regional and global supply and demand , rates , and market trends . This year , we ’ ve refreshed both the recipients of the GSAIR survey and the format of the publication .
Regular readers of , and contributors to GSAIR , may recognise it as a publication within an 18 month cycle . This changed in 2022 , when the decision was made to annualise it . Further strategic discussion followed , and in 2023 we ’ re publishing GSAIR in bite size chunks . Firstly , the annual survey results and supporting commentary and supplementary articles , next , regional reports with specific focus on trends or challenges in those regions . Whilst it might be a deviation in deliverable format , the contents and purpose will be largely following a trusted and workable formula .
Driver of change
Smaller and more frequent GSAIR publications make it more consumable , nimbler , and easily adaptable to current themes and trends , more relevant , valuable , and engaging , and ultimately more memorable and therefore a better servant to our sector .
Engagement and relevance
Engagement with our GSAIR audience has been a central theme in the curation of the report this year . We ’ ve looked at who the audience is , and there are multiple and very distinct areas of interest . By reaching out to trusted industry partners who have interacted with GSAIR in previous years , we have gained illuminating insights which have informed the way it will be delivered in 2023 and beyond .
• Regional reporting shines a useful spotlight on local dynamics impacting markets across the globe .
• A view of rates by region is a great resource in developing investment cases and for making tactical pricing decisions .
These diverse use cases and points of interest show that GSAIR ' s continued relevance to multiple stakeholders would be best served by several smaller , regionally focussed publications .
Regional focus on global themes
The sections of GSAIR previously referred to as the Regional Reports will be dedicated publications in their own right . They will cover Europe , The Middle East and Africa ( EMEA ), Asia Pacific ( APAC ) and The Americas , and will deliver a closer look at how global findings are reflected at a local level .
Smaller print = smaller footprint
The evolution of GSAIR is further reflected in a change to the media used , as well as the delivery of refreshed and valuable content . This 10th edition is part of a much smaller print run than previous years . GSAIR is often consumed by its audience “ on-the-go ”, upholding the importance of a strong digital presence . Whilst the regional publications will be purely digital , this survey results analysis report will be supported by a limited print run .
• It is clear that the report continues to have real importance for readers , as a reliable reference point and tool for aiding strategic business decisions .
• The collation of input from operators , agents and corporate buyers of serviced apartments is seen as a unique feature which enables the reader to benefit from a holistic view of supply , demand , and pricing .