Global Robotic Lawn Mower Market Forecast & Analysis (2015-2021) 1 | Page 4

Robotic Lawn Mower – Drivers and Trends
This market research report provides market overview of the factors driving and restraining the growth of the market . The report also outlines the key trends emerging in the market that will contribute to the growth of Worldwide Robotic Lawn Mower Market during the forecast period . The factors driving the growth of the market include backyard beautification . The backyard beautification is a rapidly growing concept and is very popular in North America and many European countries . Europe is the world ’ s largest market for robotic lawn mowers and the second largest for overall garden equipment . Moreover , the global landscaping services industry is growing rapidly . The popularity of landscaping services is increasing worldwide because of the need to provide an aesthetic appeal to commercial and residential lawns and gardens for official activities as well as recreational purposes , and this has resulted in the landscaping of outdoor yards and spaces gaining considerable momentum globally .
Some of the major challenges confronting the Robotic Lawn Mower Market include high cost of a robotic lawn mower . The high cost of a robotic lawn mower affects its demand worldwide . This is because the purchase of robotic lawn mowers is purely dependent on the disposable income of end-users . Moreover , increasing adoption of artificial grass is acting as a challenge to the growth of the market . Artificial grass is gaining popularity in recent years . Artificial grass does not require mowing , fertilizing , and watering like the natural grass . Thus , artificial grass becomes a great money saver for the consumers having lawns . The report also provides the Porter ’ s five forces analysis along with a description of each of the forces and its impact on the market .

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