Global Powertrain Control Module (PCM) Market Analysis and Forecast (2013 – 2018) 05/18/2013 | Page 10

RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Powertrain Control Module (PCM)
is from a combination of secondary and primary sources. Research interviews were
conducted with senior executives and/or managers of leading PCM manufacturers. These
Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative
and qualitative inputs on their operations, performance, strategies and views on the overall
market, including key developments and technology trends. Data from interviews is
consolidated, checked for consistency and accuracy, and the final market numbers are
again validated by experts. The global market was split by products, services and geography
based on different factors like primary and secondary sources, understanding of the
number of companies operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers,
newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to
identify and collect information for extensive technical and commercial study of the PCM
market.
The key players in the market and its value chain were identified through secondary
research and their market opinions were also gathered in a similar way through telephonic
interviews and questionnaires. We have also studied the annual reports of these top market
players. Interviews with key opinion leaders such as directors, managers, marketing
personnel were used extensively in understanding the need and emergence of PCM.

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