Figure 3
SECONDARY RESEARCH
BIS Research Market Research Methodology
RESEARCH APPROACH
PRIMARY RESEARCH
STUDYING THE MARKET STRUCTURE
Mainly used to obtain key information about the industry ’ s value chain , the total pool of key players
IDENTIFY MARKET , TECHNOLOGY AND COMPETITOR TRENDS
Understand market classification , and segmentation according to industry trends to the bottom-most level , regional markets , and key developments from both market- and technology-oriented perspectives
INTEGRATE INFORMATION
Integrate information within relevant documents to form launch pad for primary research
POTENTIAL RESPONDENTS
RESELLERS
MSP ’ s
CONSULTANT
END USER
VENDORS
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DATABASE FOR KEY INDUSTRY PARTICIPANTS ( DKIP ) PREPARATION
The primary sources from the supply side include industry experts such as CEOs , vice presidents , marketing directors , technology and innovation directors , and related key executives from various vendors providing technology solutions , associated service providers , and system integrators operating in the targeted regions . E . g . CIO ’ s , VP , Director New Product Development , Director – operations
DISCUSSION GUIDE PREPARATION
A detailed questionnaire is shared with the primary respondent covering all the aspects related to the report topic
SCHEDULING AN APPOINTMENT
Appointments are scheduled with CIO ’ s , VP – healthcare companies , Director with prior appointments and the discussion guide is shared with the primary respondent prior to the call
CALL EXECUTION
A roundtable discussion is held with the KIP with the aim to gather first hand information about the technology , recent developments in the technology and future outlook / growth or decline
DOCUMENTATION
The interview is recorded and the information gathered in put on the drawing board with the information collected through secondary research .
BIS Research Analysis
Primary Data Sources The key data points taken from Primary Sources includes :
• Validation and Triangulation of all the numbers and graphs
• Validation of report segmentation and key qualitative findings
• Understanding the competitive landscape
• Understanding and considering the market dynamics factors for various market segment and sub-segment
• Validation of impact analysis of macro and micro factors in different countries
• Percentage split of individual markets for geographical analysis
Secondary Data Sources
The research study involves the usage of extensive secondary sources such as databases , company websites , and annual reports , among others .
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