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Cosmetic mouthwash is projected to be the leading segment of the overall
Mouthwash product market during the forecast period.
On the basis of type, the market is divided into a cosmetic and therapeutic mouthwash.
Depend upon product type, cosmetics segment accounted for the largest revenue share in
the global mouthwash market. The segment is expected to witness a promising growth
during the forecast period owing to availability in multiple flavors such as mint and lemon
which can be used for a quick fix of the bad breath. It also helps to rinse away oral debris,
diminish bacteria in the mouth and leave a pleasant and refreshing taste. In addition, it also
contains whiteners to help whiten the teeth. The demand for therapeutic mouthwashes is
projected to decline due to low uptake of mouthwash as it is most preferred when
recommended by the dentist.
North America accounts for largest share of the global mouthwash market during
the forecast period.
On the basis of the region, the mouthwash market has been segmental into North America,
Europe, Asia Pacific, Middle East & Africa, and Latin America. North America is expected to
witness significant growth over the forecast period owing to stringent regulations, increasing
penetration and high adoption rate.
Europe is expected to witness strong growth in the global mouthwash market and account
for a key share in the near future. Growing demand for oral care and hygiene products with
consumer preference for the flavored product is expected to drive market growth over the
projected period.
Global mouthwash Market: Competitive Landscape
Global mouthwash market is highly competitive, with players developing wide range of
varieties. Some of the key players operating in the Global mouthwash ecosystem are
Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway
Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle
Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
Most of the major vendors in the global mouthwash market are actively focused on
enhancing their R&D to meet the ongoing demand.
The in-depth analysis of the report provides the growth potential, upcoming trends and
statistics of Global mouthwash Market size & forecast. The report promises to provide state-
of-the-art technology of mouthwash production and industry insights which help decision
makers to take sound strategic decisions. Furthermore, the report also analyzes the market
drivers and challenges and competitive analysis of the market.
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