Global Mobile Engagement Market Opportunities & Forecast 2016-2021 Global Mobile Engagement Market Opportunities & Fo | Page 2

mobile engagement applications from various industries especially
Healthcare and Travel and Hospitality is expected to bolster the growth of
the mobile engagement market during the forecast period.
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On the basis of solution, Push Notifications segment is expected to grow at
the highest CAGR during the forecast period. This growth is attributed to
increased usage of this solution for the industries as it is cost-effective,
increases engagement with consumers and improve user retention rates. On
the other hand, the small and medium enterprises user type segment is
projected to grow at the fastest rate during the forecast period owing to the
increased demand by small medium enterprises worldwide. Also, the
increasing number of companies are coming up with new solutions which are
capable of catering the demand specifically of small medium enterprises.
Asia-Pacific is projected to grow at the highest rate during the forecast
period in the global mobile engagement market. The increased penetration of
smartphones coupled with the expansion of mobile telecom and IT
infrastructure are the key factors fuelling the growth of mobile engagement
market in the region. China, India and Japan are the key countries in the
region which holds a significant market share in the Asia-Pacific mobile
engagement market.
This research report on mobile engagement market provides in-depth
analysis of the global mobile engagement market based on user type,
vertical, solution and major geographies for the period from 2016 to 2021.
The report highlights the major market drivers pushing the growth and
challenges faced by market participants. The research report provides