Global Mobile Advertising Market Report & Forecast 2018-2023 Global Mobile Advertising Market Report & Forecast | страница 4

Additionally, an increase in the amount of time spent on mobile apps have
facilitated the growth of in-app advertising which is one of the key factors for
the growth of the mobile advertising market. Increasing mobile subscriber
base, availability of cheaper smartphones and tablets, access to affordable data
plans, prompt growth in 3G/4G subscriptions have further boosted the use of
mobile devices for entertainment and information purposes. This has
unearthed potential opportunities for advertisers to promote their products and
services through mobile advertising.
The report has segmented the global mobile advertising market on the basis of
popular platforms for mobile advertising. Currently, mobile search and mobile
display (where advertisements can be viewed/read on mobile devices)
represent the two largest segments of mobile advertising. Other segments
include mobile video, social, mobile websites, QR code, messaging and others.
Based on devices, smartphones represents the largest segment due to their
high penetration worldwide.
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